With a population of around 56 million and a shifting demographic profile, the South African hair care market presents brand owners and manufacturers with vast potential for growth. Savannah Fine Chemicals offers a wide range of ingredients and formulation technologies for hair care applications.
The South African hair care market is forecast to reach USD496.64 million in value by 2024, registering a CAGR of 1.36 percent between 2019 and 2024. According to the growth and trends forecast by Mordor Intelligence, women in the country prefer more variety from braids and weaves to chemical treatments and other drastic style changes.
The dry climate and rising pollution levels can affect the quality of South African’s hair. Environmental factors such as UV exposure and pollution are known to have damaging effects on the hair and scalp. Keracyn from Provital is an active obtained from artichoke leaves, which are rich in hydroxycinnamic derivatives with antioxidant properties. These derivatives prevent the opening of hair cuticles and preserve the integrity and health of the fibre.