The food and beverage industry has seen a rapid increase in demand for the natural ingredients including flavours and sweeteners. Consumers are becoming nutritionally aware and are seeking out simpler labels and natural solutions.
Health experts and governments are also looking for new ways to address growing health concerns related to obesity and diabetes. Regulatory pressures, in the form of taxes and levies, are driving the need for natural sweeteners. These will see further adoption by global brands.
Stevia leaf ingredients offer a solution and are primed to become an important tool fr food and beverage companies. Stevia plants contain natural, non-GMO, zero calorie ingredients, which work well in a wide range of reduced sugar food and beverage applications. As innovators in the production of stevia leaf ingredients, PureCircle has developed a range of sweeteners and flavour modifiers to assist formulators in achieving this goal.
The company has mapped the entire stevia leaf genome to better understand what exists within the stevia plant. This enables the company to isolate specific compounds for flavour modification and other technical functions, including sweetening properties. It has also optimised flavour modification compounds in the stevia plant to create tools with various functions like bitter masking, sweetness onset and other flavour enhancement. Stevia leaf flavours can significantly boost specific flavours like vanilla, cocoa and citrus amongst others.